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Say goodbye to soggy cereal, The Magic Spoon CrunchCup® keeps your cereal crunchy. Simply add Magic Spoon cereal to the inner cup, milk into the outer cup, screw on the lid, and you're ready to crunch. The milk and cereal don't meet until it's time to eat.

A little bit of everything, all in one box. This bundle includes Fruity, Cocoa, and Classic Marshmallow Cereal, plus Marshmallow Treats, Honey Almond Granola, and Frosted Strawberry Protein Pastries. From crunchy classics to soft-baked favorites, it’s a high-protein lineup made for mixing, matching, and discovering your new favorite.

Tasty banana & cinnamon flavor with warm hints of vanilla - like banana bread, in a bowl. Our brand new Banana Bread Protein Oatmeal is creamy, comforting, and built for your morning routine. Made with premium ingredients, 15g of protein, 6g of fiber, and 1g of sugar, it's the breakfast...

You bring the fun, we’ve got the ‘fetti. Birthday Cake has all the magic of a classic golden cake with vanilla frosting and plenty of sprinkles.

Soft-baked, frosted pastries with nostalgic flavor, baked smarter. This 4-pack includes 2 Frosted Strawberry, 1 Cinnamon Brown Sugar, and 1 S’mores, bringing together warm spice, fruity sweetness, and chocolatey campfire-inspired goodness. Each pastry delivers 11g protein, 6g fiber, and at least 80% less sugar than the leading toaster pastry*, so...

Soft-baked, frosted, and inspired by campfire nights. The S’mores Protein Pastry layers chocolatey filling and marshmallow flavor inside a golden pastry for that nostalgic graham cracker vibe, baked smarter. With 11g protein, 6g fiber, and at least 80% less sugar than the leading toaster pastry*, it delivers cozy, chocolatey comfort...

Light, crispy loops meet real marshmallow bits.Our newest Protein Cereal is finally here and one of our most-requested launches. This variety pack brings both new flavors together, two Classic Marshmallow and two S’mores, each delivering the perfect crunchy-and-sweet bite fans have been asking for, with 12g of protein and just...

NEW and inspired by a campfire favorite. Crispy loops, chocolatey flavor, and real marshmallow bits come together for a cozy s’mores-style crunch. Our new Protein Cereal with Marshmallows in S'mores flavor delivers nostalgic cereal flavor with 12g of protein and 3g of sugar in every bowl.

NEW and extra marshmallowy! Light, crispy loops paired with real marshmallow bits create the perfect crunchy-and-sweet combo. Our new Protein Cereal with Marshmallows in classic flavor delivers nostalgic flavor with 12g of protein and 3g of sugar in every bowl.

Crunchy, nutty, and perfectly sweet. We’ve reimagined your favorite peanut butter cereal.

Not too sweet and plenty chocolatey, our Dark Chocolate Almond Protein Granola is like your favorite chocolate bar all grown up, packed with sunflower seeds, almonds, and cashews for a major crunch.

Ditch the protein bars for a delicious Treat! We packed our crispy cereal snacks with 12g protein and all of the nostalgic flavor. Tastes just like the classic, marshmallowey squares–but with more crisps, crunch, chew, and of course–more protein. Includes four boxes.

We've reinvented your favorite waffle-flavored cereal, keeping it delicious while staying low in carbs and packed with protein.

You won’t be able to resist the freshly baked and straight out of the oven taste of our Blueberry Muffin cereal! We’ve reimagined your favorite blueberry cereal.

Your favorite Magic Spoon Treats, with a twist! This pack comes with 6 flavors of our high protein treats: S'mores, Salted Caramel, Marshmallow, Chocolatey Peanut Butter, Birthday Cake, and Double Chocolate.

Unwrap an instant party with our Birthday Cake Treats! Each irresistibly crispy, chewy bar is packed with 12g protein, and plenty of sprinkles, then dipped in a white chocolatey frosting for a big birthday cake taste with just1g sugar per serving. Stock up on the 4-pack, and keep the party...

Go all in on this sweet and salty combo! We puffed up this classic childhood snack with more protein, chocolatey flavor, and all of the crispy, nutty crunch. Pack in 12g protein into your gym bag, work bag, and just about any bag you got around. Includes four boxes of...

Stay satisfied with salty-sweet Peanut Butter Protein Granola! We've folded in whole peanuts and sliced almonds for extra crunch in every bite.

Who said chocolate’s just for dessert? Meet our new Double Chocolate Treats! Now you can have a crispy, high-protein snack at any time with 12g protein and 1g sugar per serving. Stock up with this 4-pack for twice the indulgence in just one bite.

Try all of our classic flavors—Fruity, Frosted, Cocoa, and Peanut Butter. We’ve reimagined all your favorite childhood cereals.