Shop All Other BYOB Classic Cereal Collection

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.

Dark, rich, and made with real cocoa. We’ve reimagined your favorite chocolatey cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.

Sweet, subtle and smooth with hints of vanilla and marshmallow. We’ve reimagined your favorite simple cereal with 3g net carbs, 11g complete protein, 110 calories, and no artificial ingredients.

Birthday fun for any occasion! Vanilla cake, creamy frosting, and fun confetti sprinkles...but with 4g net carbs, 14g complete protein, 150 calories, and no artificial ingredients.

Get a buzz of nostalgia with Honey Nut, a limited edition flavor packed that’s a little sweet and a little nutty. With only 4g net carbs, and 13g complete protein, you’d be nuts not to love it.

Blueberry Muffin is a spoonful of bright berries to remind you of days in the sunshine. We’ve reimagined all your favorite childhood cereals with only 5g net carbs, 13g complete protein, 150 calories, and nothing artificial.