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You bring the fun, we’ve got the ‘fetti. Birthday Cake has all the magic of a classic golden cake with vanilla frosting and plenty of sprinkles.

Light, crispy loops meet real marshmallow bits.Our newest Protein Cereal is finally here and one of our most-requested launches. This variety pack brings both new flavors together, two Classic Marshmallow and two S’mores, each delivering the perfect crunchy-and-sweet bite fans have been asking for, with 12g of protein and just...

NEW and inspired by a campfire favorite. Crispy loops, chocolatey flavor, and real marshmallow bits come together for a cozy s’mores-style crunch. Our new Protein Cereal with Marshmallows in S'mores flavor delivers nostalgic cereal flavor with 12g of protein and 3g of sugar in every bowl.

NEW and extra marshmallowy! Light, crispy loops paired with real marshmallow bits create the perfect crunchy-and-sweet combo. Our new Protein Cereal with Marshmallows in classic flavor delivers nostalgic flavor with 12g of protein and 3g of sugar in every bowl.

Crunchy, nutty, and perfectly sweet. We’ve reimagined your favorite peanut butter cereal.

You won’t be able to resist the freshly baked and straight out of the oven taste of our Blueberry Muffin cereal! We’ve reimagined your favorite blueberry cereal.

Try all of our classic flavors—Fruity, Frosted, Cocoa, and Peanut Butter. We’ve reimagined all your favorite childhood cereals.

Dark, rich, and made with real cocoa. We’ve reimagined your favorite chocolatey cereal.

Ditch the oven and grab a box (or four) of Chocolate Chip Cookie! Ready to dunk in milk.

Try all of our classic flavors—Fruity, Frosted, Cocoa, Peanut Butter, Blueberry Muffin, and Cinnamon Crunch. We’ve reimagined all your favorite childhood cereals.

Cinnamon cereal—hold the toast. We’ve reimagined your favorite cinnamon cereal.

Nuts about honey? Then this is the pack for you. Four times the sweet, honey-nutty goodness.

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal.

Sweet, subtle and smooth with hints of vanilla and marshmallow.