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Soft-baked, frosted, and bursting with bright strawberry flavor. The Frosted Strawberry Protein Pastry captures that sweet, fruity filling you loved as a kid, now with a smarter twist. With 11g protein, 6g fiber, and at least 80% less sugar than the leading toaster pastry*, it’s a soft, satisfying treat you...

Start your day with a touch of honey. Our Honey Almond Protein Granola is packed with almonds, cashews, and sunflower seeds for naturally delicious flavor and a serious crunch factor.

Warm, sweet, and baked smarter. Our Cinnamon Brown Sugar Protein Pastry is soft-baked and frosted, filled with rich brown sugar flavor and cozy cinnamon spice for that classic toaster pastry taste. With 11g protein, 6g fiber, and just 2g added sugar per pastry, it delivers nostalgic comfort with a modern...

Bring on the crunch! Get a dose of our signature flavors: Honey Almond, Peanut Butter, Mixed Berry, and Dark Chocolate.

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal.

Sweet, subtle and smooth with hints of vanilla and marshmallow.

High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast.

Sweet, subtle and smooth with hints of vanilla and marshmallow. We’ve reimagined your favorite simple cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.

Rich, buttery, and packed with the nutrition your morning deserves. Our brand new Maple Brown Sugar Protein Oatmeal brings the comfort of a classic favorite to your morning routine - made with premium ingredients, 15g of protein, 6g of fiber, and 1g of sugar. Oatmeal, finally done right.

Turn everyday into a birthday with this party bundle! Get 2 boxes of Birthday Cake and our bestsellers – Fruity, Frosted, Peanut Butter, and Cocoa – plus, an exclusive Parrot bowl to mix it all up.

Soft-baked, frosted pastries with nostalgic flavor, baked smarter. Protein Pastries deliver the classic pastry experience you remember, with a modern nutritional twist. Each pastry is soft and satisfying, made with protein + fiber 💪 and at least 80 % less sugar* than the leading toaster pastry so you can enjoy...

An ultimate bundle that includes a box of our fan favorite Treats: Marshmallow, Chocolate Peanut Butter, Salted Caramel, and Double Chocolate! Our high-protein Treats are the perfect snack for any time.

Dark, rich, and made with real cocoa. We’ve reimagined your favorite chocolatey cereal with only 4g net carbs, 13g complete protein, 140 calories, and nothing artificial.

Dark, rich, and made with real cocoa. We’ve reimagined your favorite chocolatey cereal with only 4g net carbs, 13g complete protein, 140 calories, and nothing artificial.

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.

Try our most popular flavors—Fruity, Frosted, Cocoa, and Peanut Butter. We’ve reimagined all your favorite childhood cereals with only 4-5g net carbs, 13-14g complete protein, 140-170 calories, and nothing artificial.

The ultimate Magic Spoon Starter Pack! Try our core flavors—Fruity and Cocoa, plus get our one-of-a-kind Zebra bowl and spoon set. We’ve reimagined all your favorite childhood cereals with only 4-5g net carbs, 13g complete protein, and nothing artificial.

Crunchy, nutty, and perfectly sweet. We’ve reimagined your favorite peanut butter cereal with 4g net carbs, 14g complete protein, 170 calories, and no artificial ingredients.

Light, crispy loops meet real marshmallow bits.Our newest Protein Cereal is finally here and one of our most-requested launches. This variety pack brings both new flavors together, two Classic Marshmallow and two S’mores, each delivering the perfect crunchy-and-sweet bite fans have been asking for, with 12g of protein and just...