Products

Sweet, subtle and smooth with hints of vanilla and marshmallow. We’ve reimagined your favorite simple cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.

Sweet, subtle and smooth with hints of vanilla and marshmallow. We’ve reimagined your favorite simple cereal with 3g net carbs, 11g complete protein, 110 calories, and no artificial ingredients.

Soft-baked, frosted, and bursting with bright strawberry flavor. The Frosted Strawberry Protein Pastry captures that sweet, fruity filling you loved as a kid, now with a smarter twist. With 11g protein, 6g fiber, and at least 80% less sugar than the leading toaster pastry*, it’s a soft, satisfying treat you...

The ultimate Magic Spoon Starter Pack! Try our core flavors—Fruity and Cocoa, plus get our one-of-a-kind Zebra bowl and spoon set. We’ve reimagined all your favorite childhood cereals with only 4-5g net carbs, 13g complete protein, and nothing artificial.

The ultimate Magic Spoon Bundle! Try two boxes of our bestselling flavor Fruity, plus get our one-of-a-kind Crunch Cup for cereal on the go. We’ve reimagined all your favorite childhood cereals with 4g net carbs, 13g complete protein, and no artificial ingredients.

The ultimate Magic Spoon Bundle! Try two boxes of our bestselling flavor Fruity, plus get our one-of-a-kind Parrot bowl and spoon set. We’ve reimagined all your favorite childhood cereals with 4g net carbs, 13g complete protein, and no artificial ingredients.

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal.

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal with 4g net carbs, 13g complete protein, 150 calories, and no artificial ingredients.

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.

Meet the full Magic Spoon experience. Enjoy bold classics like Fruity and Cocoa Cereal, chewy Marshmallow and Peanut Butter Treats, crunchy Honey Almond and Peanut Butter Granola, and soft-baked Frozen Strawberry and Cinnamon Brown Sugar Pastries. A sweet-and-satisfying mix with protein in every category.

Start your day with a touch of honey. Our Honey Almond Protein Granola is packed with almonds, cashews, and sunflower seeds for naturally delicious flavor and a serious crunch factor.

Start your day with a touch of honey. Our Honey Almond Protein Granola is packed with almonds, cashews, and sunflower seeds for naturally delicious flavor and a serious crunch factor.

Nuts about honey? Then this is the pack for you. Four times the sweet, honey-nutty goodness.

Get a buzz of nostalgia with Honey Nut, a limited edition flavor packed that’s a little sweet and a little nutty. With only 4g net carbs, and 13g complete protein, you’d be nuts not to love it.

The best of new and classic, all in one box. Try our newest limited-edition flavors - Cookies & Cream and Chocolate Chip Cookie Dough - alongside Marshmallow, Double Chocolate, Salted Caramel, and Chocolate Peanut Butter. All high protein, high fiber, and impossible to pick a favorite.

Say goodbye to soggy cereal, The Magic Spoon CrunchCup® keeps your cereal crunchy. Simply add Magic Spoon cereal to the inner cup, milk into the outer cup, screw on the lid, and you're ready to crunch. The milk and cereal don't meet until it's time to eat.